enrolment growth
A client grew fast enough to secure a second studio space.
DANCE BUSINESS STRATEGIST · INDUSTRY CONSULTANT
Strategy that
moves dance
businesses
forward.
I help dance business owners, leadership teams and industry organisations make sharper decisions, build stronger operations and turn ambitious ideas into measurable growth.
Dance business strategy. Industry insight. Action that sticks.
15+ years
INSIDE THE INDUSTRY
PLANNING · STRATEGY · LEADERSHIP
15+ years
IN DANCE AND PERFORMING ARTS
Multiple
SIX-FIGURE BUSINESSES BUILT
Global
INDUSTRY PERSPECTIVE
Strategy + execution
IN THE SAME ROOM
01 / THE DIFFERENCE
Dance business strategy. With an industry-wide view.
Kelly is a dance business strategist with the commercial breadth to advise founders, leadership teams, events and organisations across the wider industry.
Her work is direct, commercially grounded and built for the realities of dance: enrolment cycles, customer expectations, people-heavy operations, changing technology and leaders carrying far too much alone.
02 / THE PROOF
Real strategy.
Measured in results.
Not vanity metrics. Commercial movement clients can see—in their enrolments, operations, leadership capacity and bottom line.
students in six months
Clarity, stronger systems and confident commercial decisions.
reclaimed every week
New admin workflows created space to launch an elite program.
lift in re-enrolments
A strategic retention sequence turned follow-up into growth.
Selected client results. Outcomes vary by business, market and implementation.
03 / CONSULTING
Sharper strategy for dance businesses—and the organisations shaping the industry.
From a defined strategic project to a 24-month growth framework, engage Kelly at the level your business and ambition require.
01
ELEVATE+ · 24-Month Consultancy
Kelly’s flagship consultancy framework for dance business owners ready to strengthen the foundations, scale intentionally and lead their next phase of growth with long-term strategic direction and accountability.
02
Project-Based Consulting
A defined consultancy engagement for a specific growth, positioning, marketing, operations, leadership, offer or industry challenge—with a clear scope, outcome and strategic lead.
03
Dance Business Strategy Intensives
Focused 2, 4 or 8-hour engagements to solve a priority challenge, pressure-test a decision or map the next phase of growth.
04
Industry & Event Advisory
Strategic input for performing arts organisations, events and industry partners who want relevance, reach and stronger outcomes.
04 / KEYNOTES & TEAM TRAINING
Bring the strategy
into the room.
Keynotes that shift thinking. Team training that changes what happens next.
Kelly combines smart commercial thinking with straight-talking delivery, industry stories and practical takeaways. Every keynote, workshop and training session is tailored to the room—whether that is studio owners, leadership teams, educators, emerging leaders or an entire sector.
Four signature keynotes
BOOKED OUT. BURNT OUT. STILL NOT MAKING ENOUGH MONEY.
Why more students won’t fix a broken growth strategy.
CEO OR CHIEF EVERYTHING OFFICER?
How to stop being the bottleneck in your own business.
REVENUE IS VANITY. PROFIT PAYS YOU.
The commercial numbers every dance business owner needs to understand.
YOUR STUDIO HAS OUTGROWN YOU. NOW WHAT?
The leadership and strategy shift from studio owner to business owner.
Keynotes
Leadership team training
Whole-team workshops
Strategy days
Panels
Fireside conversations
Virtual training
06 / IN THEIR WORDS
“Working with Kelly opened my eyes to the fact that there are people who will champion me on in the journey—I just had to find the right person.”
“Kelly breaks complex ideas into clear, practical steps. Her knowledge of strategy, processes and growth planning helped me see opportunities I would never have noticed alone.”
“We have never had so much clarity. Never have we marketed the Teachers VIP Lounge so well before.”
07 / ABOUT KELLY
I carved out a different lane.
On stage. Behind the scenes. Always focused on what moves the industry forward.
Kelly Groves is an award-winning dance business strategist, performing arts professional and industry consultant with more than 15 years of experience. Her career has crossed performance, marketing, operations, business growth, team leadership and industry development.
By 30, Kelly had built multiple six-figure businesses. Today, she helps ambitious dance business owners and industry organisations see their business more clearly, make commercially stronger decisions and lead with confidence. She also brings that expertise to stages and teams through tailored keynotes, strategy workshops and practical team training.
READY WHEN YOU ARE.
Work with Kelly.
Engage Kelly for strategy & consulting
Choose the 24-month ELEVATE+ framework or engage Kelly for a defined consultancy project.
Book a keynote or team training
Share your audience, team and desired outcome. Kelly will shape the right session for the room.