With over 15 years of experience in the Performing Arts Kelly Groves is an award-winning Business Strategist and Mentor inspiring and educating the new era of dance studio and performing arts business owners. 

Kelly's journey in the Performing Arts has been diverse and dynamic. From performing on stage to working behind the scenes, Kelly has gained invaluable experience in studios all over the world. This global perspective allows her to offer innovative solutions tailored to the evolving needs of modern dance studios.

As a dedicated industry expert, Kelly specialises in:

• Strategic Business Planning: Crafting comprehensive, actionable plans that align with your studio's vision and goals. This includes financial forecasting, operational optimisation, and growth strategies tailored to the unique challenges of the dance industry.

• Digital Marketing for Dance Studios: Leveraging social media, content marketing, and digital advertising to increase visibility and attract new students. Kelly helps you navigate the ever-changing digital landscape to build a strong online presence.

• Brand Development: Creating a distinct, appealing brand identity that resonates with your target audience and sets your studio apart in a competitive market.

• Revenue Diversification: Identifying and implementing additional income streams beyond traditional classes, such as workshops, merchandise, or online offerings.

• Client Retention Strategies: Developing programs and systems to enhance student experience and foster long-term loyalty.

• Automation and Technology Integration: Streamlining operations through the use of modern studio management software and automated systems, allowing you to focus more on teaching and less on administrative tasks.

Known for her refreshing and vibrant style, Kelly values community and collaboration over competition, fostering a supportive environment for growth and innovation, sharing her insights and expertise further regularly as a presenter, mentor and facilitator across multiple platforms. 

As a passionate advocate for the industry, Kelly is more than just a mentor; she is a driving force for positive change in the performing arts business landscape. Obsessed with consumer trends and human behaviour, Kelly’s ability to connect business owners with bespoke, tailored strategies helps them create a point of difference and future proof them for success. 

Kelly’s approach to dance business strategy is more than effective—it's an absolute VIBE, sparking innovation and driving transformative success in the performing arts industry.